Not too long ago I broke a toe clip on my mountain bike while riding over some rocky terrain. I took my bike back to the shop where I bought it and, not only did they have all the parts, but they put the new toe clip on for me right then and there. Meanwhile, I had nothing else to do so I looked around and bought another $100 worth of stuff and put several things on my wish list. I could have ridden that afternoon without my toe clip, and I could have surfed around on the internet and ordered one, taken the time to put in my credit card, paid for shipping, installed it myself, etc... but I didn't want to. I wanted to ride my bike with both toe clips that afternoon. My problem was solved by a shop with great service that carries the accessories I need. There are five bike shops within a 10 mile radius of me, four of which are closer. But I want great service, and I always get it at this particular shop. My point is that, because of a small repair and a little customer service, this shop will have my business for a long while and will make much more than the small amount they made off of the toe clip they sold me. It's just something you might want to think about while selling hoof boots to a customer.
Trail and Endurance Riders do the same thing I do. They ride over rough terrain, hit rocks and break stuff. The only difference is they have their lovely thousand-pound assistant to help them, which means that it is far more likely that they will break (or their horse will eat) a part. Carrying accessories and repair parts will help you add an important aspect of customer service to your business. For instance, if you carry Boas, you should sell the appropriate laces. It is an added plus if you can install them for your customer. Most parts of our boots are either repairable, or replaceable. Eighty percent of our market is in a small range of boot sizes, so you don't have to carry parts for every size boot.
Here is a list of accessories/repair parts you might consider having in your store:
1) Easyboots - cable/buckle kits (sizes 0, 1 and 2) and Up buckles in the same sizes
2) Epics - The above plus appropriate size gaiters
3) Boas - laces, gaiters and caps
4) Bares - bungees and gaiters
5) Old Mac's - pastern wraps for those who prefer them over gaiters
If the customer must do their own repairs, please don't forget to send them to the videos on our website at http://www.easycareinc.com/education/videos.aspx
Recent Comments