Boot Camp, EasyCare, Inc. Dealer Blog

Start Your Own E-mail Marketing Campaign Part 1

According to AOL, the average American checks e-mail at least five times per day.  Wouldn't you like to be part of a relationship-based e-mail strategy that leads to sales?  If an e-mail campaign is done correctly, it can lead to as much as a 5 to 10 percent sales rate.  If you are looking to achieve that level of success, one of the best sources is email-marketing-reports.com. The following in an excerpt from their website:

Why should you do an e-mail marketing campaign? 

According to research conducted by the Direct Marketing Association, email marketing generated an Return on Investment (ROI) of $51.58 for every dollar spent on it in 2006. The expected figure for 2007 is $48.56, and the prediction for 2008 is $45.65. As such, it outperforms all the other direct marketing channels examined, such as print catalogs. According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $51.58 for every dollar spent on it in 2006. The expected figure for 2007 is $48.56, and the prediction for 2008 is $45.65. As such, it outperforms all the other direct marketing channels examined, such as print catalogs.

In a December 2007 survey of Internet marketers by MarketingSherpa, email to house lists beat paid ads in terms of ROI, with 42% describing email as having "great ROI - outperforms other tactics." Only SEO and behavioral targeting (which you can also do with email) scored higher.  In a December 2007 survey of Internet marketers by MarketingSherpa, email to house lists beat paid ads in terms of ROI, with 42% describing email as having "great ROI - outperforms other tactics." Only SEO and behavioral targeting (which you can also do with email) scored higher

A 2007 survey of over 1,000 advertisers by Outsell Inc. put email as the second-most effective online marketing tool after the company's own website.

Marketers responding to a July 2007 global survey by McKinsey put email second only to paid keywords in terms of online marketing efficiency.

Sound good?  Visit our blog next Monday for tips on how to put together your own campaign. 

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Take some time to check our our website and make sure you are listed on our dealer locater and check your knowledge under our education tab.  Where you will find articles, testimonials, videos, downloads, useful links and even a brief history on Easycare.

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