Easyboot Edge, Easyboot Glove and Easyboot Rx hit Switzerland.
On Friday 1/22, I had the opportunity to visit Zurich, Switzerland and EasyCare distributor HoofGroove.The
quick visit contained a several hour boot fitting demo, business discussions
and dinner.Sibyle’s horse Jack was an
awesome demo horse and was fitted in all the new EasyCare hoof boots.HoofGroove was very impressed with the new
designs and pleaded with me to leave as many samples as possible.Expect EasyCare’s new line to hit Switzerland
Jack stood with us for roughly an hour without halter and without being tied. Pretty cool.
Several months ago Claudia and Bernd Jung of HufShop asked
if EasyCare would be interested in attending a Hufshop partner conference.The theme and purpose would be to build
better partnerships and communication between Hufshop, Hufshop dealers, Hufshop
consumers and EasyCare.My answer to
Hufshop was “absolutely”.My internal
thoughts were “heck yes” and “I wish all our international distributors took
the same initiative”.
After a quick visit to Zurich with Hoofgroove, I headed to Frankfurt then
jumped over to Murrhardt.The conference
started Saturday mid-day and was attended by 30+ Hufshop dealers and
practitioners.Dialog and conversation
flowed quickly and well despite language barriers.I was immediately impressed by the attendee’s
knowledge of barefoot horses, hoof boots and market conditions.I personally learned a great deal about the
challenges of keeping a horse barefoot in the wetter German environment.
We spent the afternoon talking about the history of Hufshop,
direction of Hufshop, EasyCare/Hufshop partnership and partnerships between
Hufshop and dealers.Conversations were
positive as everyone discussed how these increased partnership opportunities in
the end help horses!
We ended the night with a great Italian dinner and
drinks.Conversation about horses,
barefoot trimming, hoof boots, the economy, and fuel prices continued well past
mid night.New friendships were
established, knowledge grew in many areas and partnerships increased.
I want to personally thank Hufshop and everyone who attended. Great group of people and a wonderful weekend. Thank you Germany.
Several EasyCare team members are heading to BETA in a couple days and will get the opportunity to spend time with our international distributors and specifically our UK distributors. EasyCare uses two distributors in the UK. Battle, Hayward and Bower (Battles) distributes the Easyboot, Boa and EasySoaker hoof boot ranges. New Equine distributes the Old Mac's range.
I have personally attended BETA for the last four years and each year have helped Battles in their stand. This year we will have our own stand and intend to do more product education and drive business to both Battles and New Equine. Stop by and see us in stand J-1-2 and take a look at the new Easyboot Edge and the complete EasyCare hoof boot range.
Some of the EasyCare staff will be hitting the road for some upcoming shows and rides. Click here to see our event schedule. If we happen to be traveling to your neck of the woods or you happen to be at the same event be sure to stop by and visit. We'd love to see you!