The complete EasyCare team is in the office this week and we are spending the next couple days finalizing budgets, marketing plans and sales plans for the 2008 season. We also discussed product improvements and estimated launch dates for our new boots. Good stuff in the works.
In the short term I'm most excited about the changes to the gaiter on the Epic, Bare and Grip. It's not ready yet but I believe it will be ready before year end. The gaiter improvements will allow for quicker application of each style of boots, will conform to the lower leg better, will be lower profile and will have new materials. I hope to have testing samples out to our new Team Easyboot members in the near future.
I made some predictions today regarding how the new gaiter and the new hoof boots will change EasyCare and the hoof boot market. I can't wait until this time in 2009 to see if my estimates are correct.
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